Big Think: "The key is to scale an already-subsidized industry with select free-fare groups into a system-wide program free to all. This would create a tipping point toward more people using public transportation. "Of course public transportation has to be paid for,” writes Wright, “but it should not be paid for through the purchase of tickets by individual riders—it should be paid for by society as a whole through the one mechanism we have available for this, taxation.""
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